DEWA

DEWA is the world’s first Tibet-inspired luxury organic brand, created for Menla wellness retreat n the Catskills, New York. The entire range is crafted with ingredients sourced from the Himalayas, Bhutan, and various indigenous communities and women’s cooperatives worldwide. Each product aims to reflect the rich cultural heritage and natural resources of these regions, with all revenues supporting Tibet House US.

Judy served as the brand consultant, involved at every stage of Dewa’s concept and development. Her work spanned sourcing and recommending manufacturers to R&D, curating treatment protocols, and copywriting for products and treatments, and designing the launch strategy.

Ilapothecary

Ilapothecary is an award-winning functional beauty brand that integrates homeopathy, naturopathy, herbology, and phytoactives. The brand focuses on creating sustainable products aimed at addressing modern stressors such as fatigue, sleep issues, digital pollution, mental stress, and hormonal imbalances. Each product is designed to calm the nervous system while nurturing the skin, energy, and spirit.

Judy served as a consultant in the launch of this holistic beauty brand including menu reviews and content writing, as well as developing launch strategies encompassing sales, marketing, and social media.

Karma Spa
skincare

The Karma Spa collection of skincare, body products and wellness accessories is the bespoke signature retail line for the Karma Group. Each collection was designed to reflect the group’s portfolio of resort destinations including Bali, Greece, and India. Notable collections include sustainable candles, Rose & Sandalwood skincare, Aloe Vera sun products, and wellness oils.

Judy’s role involved the development process that encompassed every stage, from concept and design to ingredient sourcing, manufacturing, packaging, and launch. She oversaw all aspects of brand development, ensuring each product aligned with the group’s vision and ethos.

Jurlique
International

Jurlique is an Internationally renowned biodynamic skincare brand with flagship spas and beauty store partnerships all over the world. The sustainable products are all created on a farm outside of Adelaide in Australia with many organic ingredients harvested locally.

Judy worked with key stakeholders on elevating the brand into the global wellness space with projects including menu development and conducting comprehensive reviews and audits of spa treatments. Additionally, Judy contributed to copywriting for the new menu set to launch in 2025.

Ila Spa

Ila is regarded as one of the world’s first luxury “beyond organic” skincare and spa treatment brand that has gained acclaim for its ethical practices and high-quality offerings. Ila-Spa is recognized as one of the world’s finest spa treatment brands, featured in the most luxurious spas globally, and is celebrated for its commitment to ethical ingredient sourcing, collaborating with sustainable farmers, women’s cooperatives, and tribal communities worldwide.

Over the past several years, Judy has worked as a consultant for this brand, providing expert services to their esteemed spa partners in locations such as New York, the Maldives, Scotland, England, and India. Her scope of work included developing spa treatment menus and creating bespoke skincare and supplement products.

Vanessa
Megan

Vanessa Megan is an Australian luxury skincare and fragrance brand available in leading spas, fitness and wellness destinations across Australia.  Founded by Vanessa Megan, her extensive range is celebrated for its ethical and sustainable ingredients, luxurious packaging, and innovative treatments. Just some of the spas carrying the Vanessa Megan brand include Gwinganna Lifestyle Retreat, Alba Thermal Springs, and Hepburn Bathhouse.

In 2019, Judy served as a spa consultant for Vanessa Megan. She recommended strategic luxury spa partnerships and assisted the team in their inaugural entry into the United States market.

Purely
Byron

Purely Byron is an Australian-made sustainable skincare brand developed in collaboration with actress/model Elsa Pataky and Byron locals. The collection of face and body products features Australian native botanicals and is made in the Northern New South Whales with a deep respect for the environmental, cultural and spiritual essence of of the landscape.

Judy was brought in as the leading consultant to create the spa rituals for each product to enhance the at home experience as well as the efficacy. Her creative scope extended to developing engaging content aimed at resonating with the target audience and reinforcing the brand’s Byron Bay essence and identity. Through her expertise, Judy played a key role in shaping the brand’s narrative and customer experience.

Blue Pearl
Bali

Launched in 2022, Blue Pearl Bali fragrances are  formulated and manufactured on the island of Bali. Crafted with pure essential oils, each creation is elegantly presented in handmade glass bottles. The collection of stunning perfumes are available at premier spas in Bali and beyond.

Judy served as the brand consultant during the Phase 1 launch of this leading fragrance brand. Her scope of work included crafting compelling copy for the labels and names of the fragrances, writing content for the website, establishing brand positioning, and creating botanical glossary descriptions.

Maya
Essence

Maya Essence is an Australian holistic high-vibration homeopathic brand known for its innovative wellness products. Founded by Maya Ridoux Sweeney, an Energy Alchemist, Homeopath, and Reiki Master. Each product is handcrafted in ceremony, utilizing the highest-quality and ethically sourced ingredients. The collection consists of Aura Mists, Anoint Scents, and Remedy Resets tailored to address contemporary challenges like sleep, love, rest, and abundance.

Judy has served as a brand advisor for Maya Essence  – involved in various aspects of the business including copywriting and PR and sales & marketing support.

TWG Teas
Singapore

TWG is a prestigious Singapore-born tea brand with over 70 flagship Tea Salons & Boutiques and distribution portals across Asia, including Singapore’s Changi Airport. TWG teas are featured on the menu at leading luxury spas and hotels throughout the world.

Judy was the leading Creative Director for the creation of TWG during its inception. Her scope of work included sourcing ingredients and creating relationships with ethical suppliers and growers around the world to co-create unique tea blends to establish the brand in the global market. She oversaw the design and aesthetics of packaging as well as crafted compelling copy for the brand, including content for the website, tea product labels, and various press and marketing materials.

Botany
The Vegan
Alchemist

‘Botany – the vegan alchemist’ is the world’s first upscale sustainable vegan beauty brand, founded by creative entrepreneur Ghanim al-Sulaiti.  Today, the “Botany – the Vegan Alchemist” collection features organic botanical skincare made from ancient medicinal ingredients and Middle Eastern spices. They also have their own flagship store and Lab in Doha.

Judy served as a consultant in the launch phase with her scope including brand advisory, R&D  and contributing to the overall brand launch. Central to this initiative was the development of a vegan candle collection, which involved comprehensive processes from sourcing manufacturing to reviewing packaging. The project also included crafting website content and product label writing in preparation for the launch.