KARMA
GROUP

Spearheaded the pre-opening of the group’s diverse portfolio of hotels and resorts across multiple continents including Australia, Bali, India, Greece, France and Germany. Scope of services included market analysis and feasibility studies, interiors & styling, menu and treatment development, retail product development, budgeting and financials, treatment innovator, and on-going management and operations.

MENLA
NEW YORK

Spa consultant for Menla, a 300-acre wellness retreat situated in the Catskills. Menla houses DEWA, the world’s first luxury Tibet-inspired spa. Scope of work included spa consulting, audits and reviews, market analysis, treatment menu development, advisory and sales and marketing strategies. Co-developed Dewa Spa, the world’s first luxury Tibet-inspired organic luxury skincare range.

Lumeira Spa
Nuanu Bali

Consultant for the Phase 1 of this ground-breaking social-wellness spa project in Bali. Lumeira Spa, inspired by ancient steam and sauna social rituals, features the world’s largest wood fired dome steam and sound healing room.  Scope of services included site visit and reviews, liaising with owners re product procurement and treatment menu development and copywriting as well as interiors & design feedback.

SONEVA SOUL
MALDIVES

Spa consultant for Soneva Soul, a transformative wellness concept co-created by pioneers Sonu and Eva, who are renowned for their luxury resorts in the Maldives. Scope of services included attending the annual round-table ‘Spa Council’ gatherings. As well, consulting for their personalized superfood supplements and modern Ayurveda skincare line.

Ceil Spa
The Mondrian
Gold Coast

Part of the pre-opening development team for this established luxury brand with spas across the world including Ibiza, Miami and Dubai. Scope of services included spa layout and design reviews, menu development, fitness and longevity, product procurement and biohacking technologies including infrared saunas, red light therapy, and Technogym to name a few. Slated to open March, 2025

KINTSUGI SPACE
ABU DHABI

Spa Consultant for the pre-opening of this upscale women’s-only holistic sanctuary. Ceated a unique spa menu featuring a community of Internationally renowned wellness practitioners, well-being artists, progressive therapists, healers, scientists and coaches.
Script writer for the in- house promotional video directed by the esteemed Louis Schwartzberg (Fantastic Fungi).

LOTTE
NEW YORK PALACE

Spa consultant for the re-imagination of this luxury hotel spa situated in the heart of midtown Manhattan. Scope of work included the co-development of the signature treatment menu for their flagship ‘Ila Only Spa’ featuring ila-spa treatments created with farm-grown organic ingredients.

ELENA SPAS
MALDIVES

Spa consultant for ELE I NA, an award-winning international spa and luxury wellness management brand. Scope of services included concept, brand and teatment menu development, copywriting and website content writing.  Born in the pristine Maldives Elena Spas is expanding globally – India, Bhutan, Sri Lanka and beyond.

ONEWORLD
AYURVEDA, BALI

Spa and brand consultant for this leading Ayurvedic Pancharkma detox retreat brand based in Bali, Indonesia.  Scope of services over the years have included spa advisory, concept and design consulting, In 2023, hired to co-create Phase 1 of Oneworld’s retail collection Ayurvedic body oils, facial oils, and accessories. Consultant for the reimagination of the Bali Botanica Ayurvedic day spa located in Ubud.

GLENEAGLES ESTATE
SCOTLAND

Spa Consultant for this five-star estate situated in the Scottish countryside.  Services for this luxury hotel, spa and golfing destination included co-developing a signature treatment menu featuring treatments utilizing farm-grown organic Ila brand. Ila is considered one of the world’s leading luxury sustainable brands with products crafted from ingredients sourced from ethical farmers and growers, tribal communities, and women’s co-ops around the world.

NIHI
SUMBA ISLAND
INDONESIA

Consultant for the unique Spa Safari concept for Nihi ‘edge of the wildness’ destination resort located on Sumba Island Indonesia.  Scope of services included site visits to Nihi and in-depth review, audit and advisory of the Spa Safari services as well as other aspects of this award winning spa. Treatment menu review, article and copywriting.

ANANDA
IN THE HIMALAYAS
INDIA

Consultant for this world-renowned holistic wellness retreat located at the foothills of the in Himalayas in North India.  Involved in Phase 1 of a signature private label retail product brand. Several visits to Ananda in the Himalayas throughout the years as well as contributed several articles for leading media publications around the world.

Milaidoo
Maldives

Spa Consultant for Milaidhoo Island Maldives. Scope of services included reimagining the treatment menu for their luxury hotel spa. Co-developed a signature treatment menu for the exclusive spa, incorporating ila-spa luxury treatments crafted from farm-grown organic ingredients, ensuring a unique and rejuvenating experience for guests in this idyllic setting.

Wellness Spa
Pestana
Amsterdam Riverside

Consultant for the opening of the original boutique spa, Cocoon Wellness Spa in this luxury boutique hotel located in the heart of Amsterdam.  Scope of services included interiors and design, treatment menu development, recruitment and treatment training, retail product training and internal sales and marketing. Pestana has a portfolio of over 50 unique boutique and lifestyle hotels located in Portugal and Amsterdam.

Synthesis
Organics

Synthesis Organics is an upscale Australian certified organic skincare and treatment brand manufactured in an eco-factory in the Byron Bay hinterland and is featured on the menu at leading spas globally. Their products and treatments are found in the world’s most luxurious spas including Capella Sydney and Four Seasons Sayan in Bali.

For several years, Judy has worked as a brand consultant for this leading sustainable brand. She has been hired during various stages of the brands growth including spa treatment and menu development, packaging review, content writing and PR sales & marketing strategies.

“Judy Chapman is one of those unique humans who connects you to exactly the right people for your brand. This is her gift. It’s comforting to know I am working with a person who effortlessly ‘gets it’ and my brand.”

— Vanessa Megan Founder/Owner Nutraceuticals Skincare, Australia

“From 2008 until present, Judy Chapman performed the leading role as Spa & Wellness Curator and Editor of four monthly newsletters, and more recently Champion of Sustainability for the global brand. Judy is marvellously adept at her job, bringing her positivity and high- voltage energy to work every day. She is extremely passionate about health, wellness and alternative therapies. Over the years, she has become a sought-after expert for her knowledge. Judy represents the brand at conferences and events across Southeast Asia and also travelled extensively throughout the region, developing relationships with our owners, hoteliers, and spa directors. She also reviews our spas, treatments, and retreats on a regular basis. She is also the Spa & Wellness Ambassador for our brand.”

— Gary Knowles, Chief Executive Officer, Karma Group

“We’ve had the pleasure of working with Judy Chapman across multiple projects over the years, and her creative vision and professionalism have always been exceptional. One of the highlights was collaborating with her on the development of the Karma Spa brand. Judy hired Ludbrook Agency to help shape the branding and photography of the spas, which featured prominently in leading press, brochures, and websites. We also had the privilege of co-developing the packaging concept for the signature range of Karma Spa massage oils, creams, and skincare—an inspiring collaboration bringing this global wellness brand to life.”

— Kirsty Ludbrook, Ludbrook Agency

“Judy’s working knowledge of spas and the wellness industry is unparalleled. Initially we worked with Judy to help us better our position and market for our Dewa spa as  well as innovate our treatment menus. Her creativity and industry knowledge helped improve our business at the spa immensely, we saw revenue profits by 35%. Judy was  also instrumental in helping to raise funds for the Tibet House US annual benefit auction  from the years 2017-2019 raising approximately $200K. Judy Chapman also helped to co-develop our signature Tibetan skincare range ‘Dewa’.”

— Lynn Schauwecker, Managing Director, MENLA retreat, USA

“We worked with Judy Chapman to help us re-design our flagship karma Spa on Rottnest Island. Judy brought an incredible knowledge about spas and wellness that we were able to successfully introduce into the space – including a compelling Apothecary Bar, retail collection as well modern wellness technologies including LED Facials. Judy also helped to develop a boutique private label candles and scent rituals. Judy has great skill in identifying and sourcing local boutique brands that has given our spa a sustainable edge  over our competitors. She was able to help us fit out our spa with such elegance and finesse – on a very tight budget! As a result, our revenues have more than doubled over the last two years and continues to grow annually. Judy continues to help us keep our treatment menu fresh and modern as well as suggesting product and retail partnership  suggestions and the latest in wellness technology that keep our spa fresh, exciting and  at the frontier.”

— Glen Trebilcock GM, Karma Rottnest Lodge, Western Australia